The list goes on and on.īut let’s also look internally at the individual level - where innovation storytelling, in fact, has a significant effect on our identities. It’s why we see such powerful external innovation storytelling from companies like GE, Lowe’s, and Nike. That’s not an insignificant fact, as 56% of customers actively seek to buy from companies they perceive as being innovative. When shareholders and customers hear innovation stories, they feel more confident that they chose the right investment or solution. Insight 4: Innovation storytelling is an act of identity-creation that motivates the innovator. Building institutional memory around failure allows an organization to reflect on their progress and ensure mistakes aren’t repeated. PayPal’s Senior Director of Innovation, Michael Todasco, explained that his innovation team is building a miniature failure museum - a micro-scale model of the PayPal campus infused with stories about products and approaches that didn’t work. Teams pave the way for future leaps when they document past “missteps.” Failure narratives can also, extremely importantly, create a culture that understands the innovation process is not as simple as going from A to B. Stories of past failure encourage innovators to learn from one other, avoid repeat mistakes, or bring new ways of thinking about old problems. Insight 3: Institutional stories of failure accelerate innovation. Our interviewees shared stories about how a violinist uncovered a way to remove grease from a potato chip and how the insights of a young Chinese chef inspired the strategic brand position for the Shanghai Disney Resort. For example, it wasn’t until NASA’s rocket scientists experienced and shared stories of success from projects involving cross-disciplinary experts and even everyday folks that open innovation was genuinely adopted and scaled.Įxternally, when innovation stories are shared across industries, innovators think of new ways to push the boundaries of what’s possible in their own fields. In our interview with Steve Rader of NASA, he explained that storytelling is critical to gaining internal buy-in for new approaches to innovation. Internally, innovation storytelling can become a means for changing culture and expanding conceptions of who can be part of the innovation process. Insight 2: Storytelling is a mechanism for creating and soliciting innovative ideas - both internally and externally. When actual events and realities are unknowable – like the existence of God, the reason the Tsimtsum sank, or just how Pi survived the Pacific for 227 days – we must choose the stories that seem the most true, beautiful, and moving, and make them our own.Several interviewees described how storytelling within onboarding presentations, ideation sessions, innovation pitches, informal team conversations, and formal leadership messages offer an opportunity to uphold the values and beliefs that drive their particular innovation culture. In the end Martel comes down clearly on the side of storytelling as its own truth. The Japanese officials think Pi’s human story is the “true” one, but they both admit that the animal story is much more compelling and memorable. He also possibly invents the animal version of his story as a way of finding more truth in his ordeal – as well as staying sane by retelling his gruesome experience in a more beautiful way. Pi values atheism as much as religion, but he chooses to subscribe to three religions because of the truth and beauty he finds in their stories. ![]() The larger question raised by the novel’s framework is then about the nature of truth in storytelling. At the end, in a transcript of an interview which the author provides, the young Pi then retells an alternate story of how he survived his days at sea, giving a version of events with only human survivors instead of animals. The real author writes in the first person as a fictional author similar to Yann Martel himself, and this author retells the story he heard from the adult Pi about Pi’s younger self. ![]() The nature of storytelling itself is threaded throughout Life of Pi, as the book is told in a complex way through several layers of narration.
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